After completing your ICF-approved coach training, to become a business coach, complete life coaching certification, executive coach certification, or career coach certification requires focus on your part and visible branding of that focus for prospective clients. This week the blog posts focus on providing a step-by-step process for you to create your focus and begin branding your coaching services.
In addition to stating you have coaching certification, the essentials for your branding include the name, niche, and mission statement written for your ideal client. Often new coaches start with naming their business. If you are unsure, instead start by describing your ideal client so that your name, niche, and mission are chosen or written with them in mind.
To define your ideal client, think about the reasons you decided to complete executive coach certification, life coaching certification, or career coaching certification. Take a blank piece of paper, and write answers to these questions: What triggered the idea? What motivated you to want to coach? Who did you think about coaching? Who do you want to coach now? Who do you want to coach in the future? Who else?
Next review what you wrote and start listing commonalities such as profession, age, gender, culture, their interests, socio economic status, and reasons they want a coach.
Once you have identified and described your ideal coaching client, write your mission statement defining your purpose, create a name that works for you target client, and define your niche areas based on providing value for your ideal client.
In addition to stating you have coaching certification, the essentials for your branding include the name, niche, and mission statement written for your ideal client. Often new coaches start with naming their business. If you are unsure, instead start by describing your ideal client so that your name, niche, and mission are chosen or written with them in mind.
To define your ideal client, think about the reasons you decided to complete executive coach certification, life coaching certification, or career coaching certification. Take a blank piece of paper, and write answers to these questions: What triggered the idea? What motivated you to want to coach? Who did you think about coaching? Who do you want to coach now? Who do you want to coach in the future? Who else?
Next review what you wrote and start listing commonalities such as profession, age, gender, culture, their interests, socio economic status, and reasons they want a coach.
Once you have identified and described your ideal coaching client, write your mission statement defining your purpose, create a name that works for you target client, and define your niche areas based on providing value for your ideal client.
No comments:
Post a Comment