Coaches,
companies, and individual coachees think about the value and return
for their investment in the coaching relationship. Sometimes the
focus is heavily on the quantifiable bottom-line impact. Other times
measures for qualitative improvements are developed. The importance
of these differences is covered in the client focus taught in quality
business coach training, career coach certification, executive
coaching certification and life coach training.
Level
1—Reaction: How satisfied are you with the coaching experience?
Level
2—Learning: What did you learn through this experience?
Level
3—Behavior: What are you doing differently because of the coaching?
Level
4—Results: What difference has this made in your outcomes?
This
measure may be used conversationally, or values may be assigned to
both the qualitative and quantitative components.
A
factor in determining
a true coaching ROI figure
is the degree to which the results can be attributed to coaching.
Specifically, the change in the coachee’s outcomes and how much of
that change has been the direct result of the coaching.
Hence,
another option for measuring ROI is this equation:
X
= Sum total of coaching impact
÷ Total cost of coaching
÷ Total cost of coaching
(Note:
To obtain results in percentages multiply X by 100.)
It
is important to note that whatever the formula is, choosing what to
measure and how for the ROI will come from the sponsor or coachee
because of the client focus taught in quality business coach
training, career coach certification, executive coaching
certification, and life coach training. Therefore it is critical to
engage coachees and sponsors in determining their criteria for
measuring ROI in advance, and to check-in with them throughout the
coaching
relationship.
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