In
business coaching
training,
career coach certification, executive coaching certification, and
life coach training there is more than one bottom line to consider
when measuring ROI: both the intangible (qualitative) and the
tangible (quantitative) impact are equally important. Additionally,
there are multiple intangible and tangible outcomes.
As
your research during business coaching training, career coach
certification, executive coaching certification and life coach
training program will teach, intangible benefits include enhanced
inter-personal relationships, a more positive attitude, improved
process for strategizing and decision making, and a greater level of
awareness. The intangible
ROI is
unique to every coaching situation because what the coachee learns
and changes is different. A note: the comfort level of the coachee
with their coach impacts skill development.
The
tangible ROI can be quantified through numbers and formulas and it
also varies based on the coaching situation. For example, in a
business setting, bottom line measures may include productivity,
sales, and turnover
costs.
The tangible number, how much achieving the goal changed the bottom
line, is divided by how much the coaching cost in terms of hours
spent plus dollars invested.
A
best practice for measuring ROI taught in business coaching training,
career coach certification, executive coaching certification, and
life coach training is to talk with a sponsor and / or with
individual coachees prior to starting the coaching relationship(s).
In the conversation, ask what they want to gain from the coaching
and
ask how they want to measure it. Then, throughout the coaching
relationship, check in with them on whether they are gaining what
they want from the coaching. When a sponsor or coachee focuses on
only tangible or intangible benefits, then ask questions about the
other type too.
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