Measuring Coaching Results After Coaching Certification

Internal coaching programs measure the competencies of coaches and the results of the coaching program. This creates the opportunity for ensuring the appropriate training is in place and defining the value of the program. Coaching certification ensures a clear understanding of the role of the coach and develops coaching competencies. According to the International Coach Federation, the ICF, there are 11 Core Competencies for coaching certification within four groupings:

• Setting the Foundation – ethics and agreements
• Co-creating the Relationship – trust and presence
• Communication – listening, questioning, direct communication
• Facilitating Learning and Results – awareness, design actions, goal setting, accountability

How are coaching competencies measured?

• Assessment following coaching certification – completed by the trainer
• Observation by the coach’s coach – managed through the program administration
• Feedback from the constituency – surveys of coaches, coachees, those working with the coachees
• Coaching 360 – the Center for Coaching Certification has a 360 evaluation of coaching competencies

How are the results of the coaching program measured?

• Qualitative measures include: employee engagement, skill development, enhanced workplace relationships, employee wellness, and company culture.
• Quantitative measures include talent retention, turnover, productivity, and sales (based on the numbers in company reports from before and after the program implementation).

As a best practice, tie the measure to the program goals.

Funding the measure of coaching competencies and program effectiveness validates the program and leads to consistent benefit. It is possible to measure results on a tighter budget. For example:

• Use a survey tool such as Survey Monkey for a qualitative measure.
• Ask program participants to complete evaluation forms and compile results.
• Use company reports on turnover, productivity, and sales from before and after.
• Invite intern students to develop and complete a measurement.
• Work with coaching organizations that will measure results.

The coaching program design and management, as well as coach training for coaching certification, impact the results. Visit http://coachingblog.centerforcoachingcertification.com/ for a full series of blog posts on coaching program design and management.