The
perception of a person with a Life Coaching certification is often
mistaken as similar to a friend, mentor, or counselor. The
perception of a person with an Executive Coach certification may be
mistaken as a consultant, advisor, or mentor. Both Life and
Executive Coaching are very different from the other fields.
Consider how the perceptions develop, the actual process of coaching,
and the difference in experience and effort between Life and
Executive Coaching.
Many
people have a desire to help and coaching is an uncontrolled
industry, so an abundance of “Life Coach” businesses are
advertising. The experience people have with these businesses
varies. Sometimes it is great – the client feels their coach did a
great job. Sometimes it is poor -the client gains a negative
impression of coaching, then is sharing those thoughts. Sometimes it
is counseling or mentoring instead of coaching, leading to distorted
impressions. A quality life coaching or executive coach certification prepares the coach to empower the client to explore
goals, moving towards creating what they want in life.
Businesses
and individuals are increasingly savvy about the difference between
consulting and coaching. As a result, the specific training of the
coaches, the coaching model used, and the expertise of the coach are
factors in the decision to begin a coaching relationship. The
primary reasons for hiring a coach are transition, leadership
development, and to serve as a sounding board.
Long-term
success results from a well-trained coach who recognizes the client
is their own best expert.
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